Introducing Drop ’til You Shop



What we do

Peeractive™ merges e-commerce with game dynamics to create addictive real time shopping experiences. Founded in Sydney, Australia by a pair of experienced entrepreneurs, their vision was to develop products to disrupt the e-commerce world. The duo partnered with a leading programmer based in Los Angeles to create their first product: Drop til you Shop™.

Since it’s inception, Drop til you Shop™ has grown to become the world’s first truly live and interactive shopping arena, and has affectionately been dubbed ‘The funnest online shop on earth.’ After hiring a US Director to help with global expansion, the team was selected by DreamIt Ventures, one of the top startup accelerators in the world, to be part of their 2012 program in Philadelphia.

Drop til you Shop™ is now up and running with live shopping events each week. While the Drop til you Shop™ community continues to grow, Peeractive™ is continuing to optimize and grow its patent-pending technology to never before seen levels.


Meet the team

Nick Rosenthal

Nick Rosenthal

CEO / Co-founder

Nick Rosenthal is CEO and Co-Founder of DTYS. Throughout his career he’s been driven to understand “what makes people tick,” a trait that’s served him well as head of Marketing at Danoz Direct, Australia’s largest TV retailer, and AWAL, one of Europe’s largest online music companies, where he helped launch their marketing services division. He has also acted as a marketing strategy consultant to Coca-Cola and MTV. Nick caught the entrepreneurial bug early, coming up with his first successful start-up idea at age 14. While Nick is Australian, he’s lived an international life, having resided on four continents, including 10 years of his childhood in LA.

David Stein

David Stein

CPO / Co-founder

David Stein is Chief Product Officer and Co-Founder of DTYS and is responsible for introducing innovative new tools and features to consumers. David’s been called “the world’s most impulsive shopper,” a quality that, along with his desire to bring the best and latest to shoppers, has helped him lead the vision for the DTYS design and user experience. Previously, David served for six years as a senior IT and sales manager at Ausdiam, a major Australian jewelry wholesaler, and spent 10 years developing retail websites.

David is from Sydney, Australia, and like his colleagues, has been an entrepreneur since his youth, selling his first company at age 20.

Nir Golan

Nir Golan


As COO, Nir Golan is responsible for ensuring that business operations support the strategic vision of the company. Nir is a natural born hustler and drives his teams to “get it done” quickly and smartly. Nir fine-tuned his skills over a 10-year career at Ernst & Young where he helped lead a practice of 60+ employees in providing advisory services to Fortune-500 and international clients. He is an entrepreneur at heart and started his first business out of his high-school locker.

A native of Israel, Nir grew up in the suburbs of Philadelphia. He and his Australian wife are currently expecting their first child; so far Nir’s requests to “expedite things” haven’t affected the delivery schedule.

Rob Arbittier

Rob Arbittier


As CTO, Rob Arbittier oversees the technology and programming behind DTYS. An entrepreneur and technologist since his teen years, and one of the original computer game developers, he has been creating software and technologies for more than 30 years. Rob is driven by the belief that there’s no technical challenge he can’t solve, a quality that led him to tackle the UI and design hurdles in what is credited as the first music software for the blind. In recent years, Rob has led project teams for clients including Google, Disney, Riot Games, and Sony. He’s also a Grammy-winning engineer, producer and composer and has worked extensively with Stevie Wonder, Michael Jackson, Whitney Houston, Peter Frampton, and many others as owner of a production company.

Rob is a native Philadelphian who resides in LA in a house that contains over 25 computers.




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 Address: USA:
330 West 42nd Street,
Suite 905 New York, NY 10036
Phone: 646 998 4215
 Address: Australia:
Level 14, Tower 2, Bondi,
Junction Plaza,Bondi Junction,
NSW 2022, NY 10036
Phone: +61 401 600 727